Like many TNC's Nestle has branched out through the food and beverage world. Some of these products include - cereals, yogurt, coffee, water, chocolate drinks, powdered beverages, juices, shelf drinks and food, cold drinks, ice cream, baby food, seasonings, frozen food, refrigerated food, chocolate, confectionery, pet food and baked goods.
NESTLE ADVERTISING
A huge part of Nestles advertising is showing the customer or consumer that they can trust the food they are purchasing. They do this by making a branding a company that values honesty, integrity and fairness in all areas of their company. Nestle's logo is "good food. good life". Its strategy is to think globally act logically. This is reinforced by Nescafe - although sold in every country its message is normally suited to the country it id being sold in. The comfort of Nestles strategy can also been seen through them having a different logo for each country. Example - ARGENTINA - 'change the day start within' GERMANY - 'give yourself a break' USA - 'the smart choice' INDIA - 'good food good life' Blue is meant to give the emotional reaction of calmness and trust which is exactly what nestle has used in their logo.